AAA was embarking on an exciting new project aimed at connecting with a younger audience in a dynamic and engaging way. The goal is to leverage the power of social channels to craft a fun and interactive experience that resonates with Gen Z and younger Millennials.

The campaign centered around dynamic short-form animated vignettes that showcase everyday scenarios in which AAA heroically saves the day. By combining fun and engaging content with practical scenarios showcasing AAA’s services, we positioned AAA as a resource for a younger generation growing into new responsibilities.