Approached with the task of highlighting Toyota’s partnerships in global sports. It quickly became clear that these partners shared a common thread: an obsession with the journey to greatness. From Olympic athletes to major league sports such as the San Francisco 49ers, SF Giants, and San Jose Sharks.
Agency: H&L Partners
Client: Toyota USA
Creative Director: Dallas Baker
Senior Art Director: Sergio Vega
Senior Copywriter: Dan Micheal
Production: Wolf House
A Shared Obsession
To celebrate Toyota’s partnership with Mikes Bikes we wanted to highlight the passion that fuels the drive for greatness, the obsession over the details, and the love for the journey.
Take It On
Training in the most notorious and extreme terrains creates an athlete like no other. The same can be said for the vehicle that takes on the challenge of getting you there.
