A challenger car brand making a name for themselves needs a social presence that moves mountains. Our team was responsible for all key initiatives across Kia’s social ecosystem, we conceptualized, managed and produced mutiple campaigns designed to grow the brand’s audience.
Agency: Innocean USA
Client: Kia Motors
Creative Director: Courtney Betley
Art Director: Sergio Vega
Copywriter: Scott Shin
Hyper-
sensory
Light projection coupled with a hit of neon and bold typography, the Stinger PE was touted as an art piece and a sports car, all at once. It’s the ultimate reveal for an awe-inspiring car.
Rebelle Rally
The Rebelle Rally is the first all-women’s rally of its kind in the US. The competitors traverse 1,000mi of challenging off-road terrain without the ability to use electronic navigation. This event paves the way for all-women’s motorsports and requires skills that few possess. This year, two teams get behind the wheel of two modified KIA Sorento PHEVs to take on the challenge.
